HU Researcher Explains How TikTok’s Bad Influencers are Hurting Businesses

HU Researcher Explains How TikTok’s Bad Influencers are Hurting Businesses
16th March 2023 Lindy Diamond

TikTok’s culture of scamming is proving exceedingly lucrative and effortless,” says Tom Divon, a researcher at The Hebrew University of Jerusalem specialising in social media, communications and culture. “This phenomenon can be attributed partly to the ease with which one can adopt a fraudulent persona on the platform.”

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