![](https://www.bfhu.org/wp-content/uploads/2023/03/BFHU-News-Photo-Tiktok-1170x585.jpg)
TikTok’s culture of scamming is proving exceedingly lucrative and effortless,” says Tom Divon, a researcher at The Hebrew University of Jerusalem specialising in social media, communications and culture. “This phenomenon can be attributed partly to the ease with which one can adopt a fraudulent persona on the platform.”
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